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WaNa Food is a manufacturer of protein bars and "functional sweets" based in Milan, Italy. The company has set itself the goal of bringing so-called "functional sweets" to the market as an alternative to bland, hard protein bars, which can shine with bright colors, imaginative ingredients, a crunchy consistency and, of course, a delicious taste. These products should have the taste of traditional sweets, while at the same time being very healthy due to their composition. To achieve this goal, WaNa Food's products are free from added sugar, trans fats, preservatives, gluten and genetically modified ingredients. In addition, many of these treats are suitable for a ketogenic, low-carb diet.

WaNa Foods also demonstrates social commitment and promises that for every pack of its products sold, a meal will be donated to children in Kenya. To this end, the company works with the Italian aid organization Alice for Children. The WaNa Foods product range includes protein bars in a variety of different flavors. In addition to bodybuilders and strength athletes, the target group for these products includes athletes of all disciplines and anyone who wants to eat healthily and is looking for protein-rich, healthy treats to replace traditional sweets.