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Elite Sports Nutrition, or ESN for short, is a brand of Fitmart GmbH & Co KG. This is a German manufacturer of fitness products based in Elmshorn. The company was founded in 2005. According to the company, its strengths include strict quality controls, a complex hygiene concept and a well thought-out design of the supplement composition. ESN is a registered member of NEM e.v., which campaigns for public health and the right to a healthy diet. In addition, the company advertises with regionality and the slogan "Made in Germany". To back this up, ESN states the exact coordinates of the place where the products are manufactured. The company also advertises independent analyses by accredited laboratories. ESN only considers suppliers and manufacturers for cooperation who can guarantee the safety and quality of the raw materials through the IFS Food, FSMA, BRC, GMP and FSSC 22000 standards.

The product range comprises several dozen items. These include protein powder, creatine, vitamin D, omega 3 and multivitamin supplements. The most important products include the protein powder "Designer Whey" and the stimulant-free pre-workout booster "Crank Pump Pro". ESN has made it its mission to support its customers on their way to their dream body with its supplements. The motto is: Your body is the only shell your mind has to live in. ESN's target group is broadly diversified. It is mainly made up of women, athletes under 30 and a wide range of sporting goals. ESN's influencers include classic "fit girls" who want to motivate their followers to lead a healthier and more mobile lifestyle, as well as rustic professional athletes such as Leonidas Arkona and Johannes Luckas.